New users acquired by Spotify this way will stick for longer. By looking at how many minutes your friend has listened to and what their top albums/artists were, you tend to compete with them. Spotify's Top Fans feature is a great way to introduce competition. These images rapidly made their way to Instagram, Twitter, Snapchat, and Facebook. By launching Spotify Wrapped on mobile apps, Spotify also made it easier for its users to share their Wrapped stories on social media. To encourage Spotify users to share their listening data on social media, the brand used a combination of personalized data and jazzy graphics with bold colors. Thanks to the Wrapped campaign, Spotify created a sense of competition and achievement without using monetary incentives. It is human nature to want to compare yourself with others. Spotify Wrapped induces competition organically Users jumping ship from competitors like Apple Music to Spotify also contribute to the growth in app downloads. Similar to how memes played a key role in the growth of the viral game Among Us, user-generated content is a big reason behind Spotify Wrapped's success – the memes make you want to switch your go-to audio streaming platform to Spotify! A large number of memes involve Spotify's competitor, Apple Music. If you do not use Spotify for listening to music or podcasts, then you will find the following memes relatable: Multiple memes flooded social media during the first week of December 2020.
If something is trending on the internet, can memes be far behind? User-generated content builds FOMO on social media Take a closer look at what you can provide to your content creators that they can brag about.ĭue to the overwhelming traction on these posts, you'll notice #spotifywrapped trending on all social platforms. Spotify took something unique to every contributor and used that as an incentive.You can convert them into your brand's influencers. Leveraging your app's content creators to spread the word about your brand organically is a good start. Think of ways to incentivize your own users to share your app. It isn't easy to get millions of organic engagements on social media on your own.💡 Takeaways for audio and video streaming services: 10 out of the top 20 most-followed accounts on Twitter ( source) and 9 out of the top 20 most-followed accounts on Instagram ( source) belong to musicians.īy mentioning Spotify and adding screenshots in their posts, the brand's reach amplifies to hundreds of millions of users organically. Musicians massively dominate the list of accounts with the most social media followers. Podcasters thanking their Spotify listeners on Twitter In 2020, Spotify Wrapped was responsible for increasing Spotify's mobile app downloads by 21% in the first week of December. Spotify also tells what top percentile of listeners you were in for specific artists.
You can check the total time you’ve spent listening to songs, the number of different songs you’ve played, the artists you've listened to, and your top genres. 👉 Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021 - įor those who are out of the loop, Spotify, an audio-streaming platform, lets you relive all the musical discoveries you've had and all the tracks you loved in the past year. 👉 Retail Strategies and Omnichannel Engagement Frameworks
👉 Beginner’s Guide to Omnichannel Marketing for 2021 Since then, every year, Spotify users look forward to their Spotify Wrapped stories, while non-Spotify users (like me) feel excluded.
#SPOTIFY WRAPPED 2020 DOWNLOAD#
This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the 'Year in Music' campaign, intending to create FOMO (fear of missing out). Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer.Spotify's mobile app downloads increased by 21% in the first week of December.Spotify Wrapped induces competition amongst its users organically.
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